Tata Motors Partners with Dolby to Bring Dolby Atmos to Harrier.ev

Tata Motors has announced a groundbreaking collaboration with Dolby Laboratories to bring the Dolby Atmos® audio experience to the upcoming Tata Harrier.ev. This strategic partnership marks a significant milestone in India’s electric vehicle (EV) segment by elevating the standard of in-car entertainment with immersive, multidimensional sound.

Dolby Atmos in the Harrier.ev: Redefining Premium In-Car Audio

The integration of Dolby Atmos technology in the Harrier.ev sets a new benchmark for premium electric SUVs in India. Known for its immersive soundscape, Dolby Atmos transforms listening by delivering crystal-clear, 360-degree audio—putting passengers in the center of the action, whether it’s music, podcasts, or on-screen content.

Owners of the Harrier.ev will have access to Dolby Atmos-enabled content from streaming apps such as Gaana and Audible, accessible through the car’s Arcade.ev infotainment system. This ensures a seamless and elevated entertainment experience on every journey.

Studio-Quality Audio, Tuned for Every Drive

The Harrier.ev’s cabin is engineered for acoustic excellence, featuring a 10-speaker JBL Black audio system by Harman, including:

• Four 6.5” speakers for powerful sound
• Four tweeters placed on front and rear doors
• A mid-range speaker on the dashboard
• A deep bass subwoofer located in the boot

An 8-channel amplifier ensures rich, high-fidelity audio with remarkable clarity, making the car feel like a concert hall on wheels.

A Perfect Match of Innovation and Performance

As the Indian EV market matures, consumer expectations are shifting towards smart, tech-rich, and luxurious experiences. The addition of Dolby Atmos to the Harrier.ev aligns perfectly with this trend, offering a high-performance vehicle with best-in-class in-cabin audio.

Karan Grover, Senior Director, Commercial Partnerships – IMEA, Dolby Laboratories, said:
“We are committed to transforming in-car entertainment by working closely with OEM partners like Tata Motors. With Dolby Atmos, every drive becomes a rich auditory journey, immersing users in the entertainment they love.”

Anand Kulkarni, Chief Products Officer at Tata Passenger Electric Mobility Ltd., added:
“With India’s most powerful homegrown electric SUV, the Harrier.ev, we are setting a new benchmark. Dolby Atmos enhances the driving experience, making every journey emotionally enjoyable and acoustically premium.”

A Leap Forward in Electric Mobility and Entertainment

The partnership reflects Tata Motors’ continued drive to innovate in the EV space, offering advanced features that deliver value, luxury, and technology. By integrating Dolby Atmos, the Harrier.ev not only promises a powerful and capable drive but also a deeply engaging, immersive sound experience—redefining what Indian car buyers can expect from their next electric SUV.